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Month: May 2024

Untitled Design (8)

An Overstimulated Consumer in a Highly Visual World: the HSP Trait

Research shows that people react differently to similar stimuli due to differences in their personality. This research study focuses on how people with higher sensitivity to external stimuli – commonly defined as Highly Sensitive Persons (HSPs) – react when exposed to adverts with excessive visual stimuli (i.e., colour, dynamic imagery, complex layouts).